What does it take to be a Destination Leader?
In today’s increasingly complex environment, true Destination Leaders must be focused on the long-range health, viability and development of both the Community and the Organization that they serve. In this book, you’ll gain valuable insights into the special challenges confronting Destination Marketing Organizations (DMOs) and how Boards can play a pivotal role. From Board design to policy development, Destination Leadership is a must-read primer for DMO Board members.
In Destination Leadership for Boards you’ll learn
• Ways to increase organizational visibility and influence
• How to attract the best and brightest to your Board
• The difference between Board work and Committee work
• The roles of Board vs. Professional Staff
• The correct way to respond in times of crisis
• Why adopting a set of Board Ethics Policy is crucial...and more
Destination Leadership for Boards...available now in print or as a 3 Audio CD set.
